Speaker: Influencer Marketing

Hear from Ash Collins, Influencer Relations Specialist at Best Friends Animal Society, a national animal welfare organization. She manages relationships and marketing collaborations with social media influencers to help end the killing of cats and dogs in America’s shelters.

When it comes to making a real difference in animal welfare, few do it better than Ash Collins. As the Influencer Relations Specialist for Best Friends Animal Society, Ash works hard to spread awareness and advocate for Best Friends Animal Society’s initiatives that help keep homeless animals off the street and out of shelters. This is no easy task, but thanks to Ash’s determination and skill in influencer relations, Best Friends Animal Society has been able to make a real impact on the world of animal welfare.

Influencer marketing can be an excellent way to raise funds for a particular cause or cause-based organization. Not only does it allow you to reach a wider audience due to its organic message, but also ensure more active participation as people are more likely to engage with content they’ve seen recommended by people they follow online. The large, engaged audience it can help create makes it especially suited to fundraising, as donors like to know that their money is going towards something that will actually make a difference.

Best Friends Animal Society has taken the initiative to make animal welfare a priority across the country. Their mission is to bring all American shelters to no-kill by 2025 and they have been instrumental in setting an example of collaboration within the community. Located in Utah, Best Friends Animal Society is the largest sanctuary of its kind in the United States and serves as a beacon of hope for those looking to bring an end to euthanasia of shelter animals.

Through their many programs such as Pet Adoption, Spay/Neuter Services and Farms/Sanctuaries, Best Friends Animal Society have been integral in the success of animal welfare initiatives across the United States and provides support and resources to shelters throughout America that allows them to also experience success in saving lives. As more people become aware of this wonderful mission, a no-kill movement has been sparked with Best Friends Animal Society leading the surge towards saving animals across the nation and helping to make the world a better place for animals everywhere.

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